Avantone is a creative vehicle, enabling our core team to bring to market the things we see as missing in the industry. This can be as simple as a certain price point we feel should be met to give excellent quality for reasonable pricing. At other times, it may be an item that simply does not exist until we build it. We don't use the shotgun approach in creating a product line. Each and every product we create has passion and purpose behind it, whether it costs $20 or $1000. We do 100% Inspection of our mics right here in the USA. Most of our competition skips over this entirely or at best run "spot-checks". This takes us extra time but we want to do it. We care!
One thing you will find consistent in all our products is the attention to design. Performance comes first of course, but we spend a great deal of design time creating visually attractive products because we enjoy classic, timeless designs and feel that others do too. We are very serious and passionate about this.
It is our belief that great audio products can be created without charging thousands of dollars for them. We are very sensitive to the real-world operating budgets of studios as well as the struggling artist/songwriters who are very passionate about creating great music but have budget limitations based on common sense spending. We strive to offer products that anyone would be proud to own and have long-term use of in the quest for creating great music. We believe in our products' value and know the power of "word-of-mouth" advertising. When you see how good our products are we know you will tell others!
There has been a disturbing, and annoying, trend in the music business over the years that we will not participate in. Some manufacturers release list prices on their products that are ridiculously high ... then leave it to their dealers to "get as much as they can" from customers in the form of varying discounts based on the relationship or buying power of the customer. We think that is frustrating to the end-users. We establish a fair price that anyone can buy for, whether they are rock star millionaires or a customer buying his first really nice mic. Our products are already pre-discounted to a pro-deal level.